3 Reasons Why SME Executives Need Business Coaching Services

Author: Four Tree Coaching |

3 Reasons Why SME Executives Need Business Coaching Services

It's not easy being a small business owner. For one, every day brings a challenge from a different aspect of your business. You could be wearing your marketer hat one day and your web designer one in the next. They have long to-do lists vital for keeping their enterprise growing. From cash flow to the direction of their efforts, small business owners often have to decide things on their own.

The upside is autonomy; most SME owners have the freedom to go in any direction they want, especially when they're just starting. This flexibility is valuable, especially since small businesses have to adapt quickly to changes. When a business gets bigger, though, owners have to get feedback from people who have been there. Using business coaching services can help owners and scale their growth.

A Small Business Coach Can Help You Manage Your Cash Flow

SMEs are often on a budget. This situation leads to difficulties in maintaining cash flow. If you find yourself struggling to make payments or are always waiting on client deliverables, a business coach can help you. He can sit with you and discuss your customer payment structure or monthly budgeting practices and share best practices from his other clients. Although your coach cannot make financial decisions for your company, he can guide you to the right ones.

A Small Business Coach Can Help You Make Difficult Decisions

There is so much that goes into building a business that an executive could experience decision fatigue from it. In this case, small business advisors can create a strategy. When you speak with a coach, you can figure out what areas of growth to focus on and which you should delegate. Figuring these out is essential for people in the scaling-up stage of their business. If you are bringing in an equity partner, acquiring a small competitor, focusing on product development, or launching other resource-intensive projects, small business coaches can help you prioritize.

A Small Business Coach Helps You Become A Better Executive

Coaches help executives make critical decisions. Sometimes, you need someone to vet your ideas, and having a coach will help with that. Since coaches are not consultants, they can be more involved in the decision-making process. A coach can ask the right questions and challenge owners to think deeply about their business.

Consultants are great for figuring out the "how," while coaches focus on "why." They encourage owners to set goals and hold them accountable to these. Most importantly, like a sports coach, they can help owners diagnose strategies that go wrong. They can analyze decisions and look at what owners must do next time to avoid the same mistakes.


Growing a business is like raising a child. Although you have the final say in many things, it does not hurt to consult those who have experience. A business coach draws from their wealth of corporate knowledge to help people focus on building a great company. From figuring out why you're in the business to analyzing your wins and losses, a coach will be there to walk you through the most challenging parts of being your own boss.

Figure out the best way for you to grow your business when you team up with Four Tree Coaching. We provide business coaching services in Alberta, helping owners achieve their goals and thrive. Schedule a complimentary 30-minute session today or get in touch with us for other inquiries!