Handling Rejection: A Guide for Turning Bad Into Good

Author: Four Tree Coaching |

Handling Rejection: A Guide for Turning Bad Into Good

With so many processes and details that need to be taken care of and the need to remain competitive, being a business owner can become very stressful. Regardless of what industry you’re in or how big your business is, there will always be all sorts of challenges that you need to overcome.

Out of many complications you can expect to face, one of the most difficult is sales rejection. However, handling this age-old hurdle is quite simpler than most people make it out to be. Following the right key points and putting them into play can lead to positive developments.

Rejections Are a Common Hurdle

To any business owner or entrepreneur, the need to sell your products or services will always be a determinant of one’s success. Alongside this reality comes the fact that you will often face rejection. After all, to convert sales and bring in profit, you need to reach out to as many potential clients as possible. The problem is that many entrepreneurs don’t know how to handle this type of rejection.

If you’ve ever come close to landing the sale of a lifetime only to lose it last-minute, then you’re probably well-aware of how hard it is to deal with sales rejections. At this point in your career, however, you likely already know that you aren’t going to reach your goals if you aren’t willing to hear the word "no" hundreds to thousands of times. As with any other challenge, it’s critical to pick up where you left off after rejection before a vicious cycle of self-doubt kicks in.

Techniques to Help You Handle Rejection Better

With the company on your shoulders and your name at the figurative or literal masthead of your firm, it’s critical to refine your ability to handle sales rejection as effectively as possible. And while the process of taking an L like a leader can be difficult because of how easily it slides into demotivation, there are a few key practices that you can use to keep yourself on track:

Tip #1: Jump Right to Other Tasks

Dealing with a seemingly unjustified rejection from a client that you hoped to find success with? Instead of sulking in disappointment and letting it get the best of you, waste no further time and jump right to handling the other tasks on your plate.

When it comes to running a business, the ability to convert negative experiences into sources of positive motivation sets success stories apart from failures. When you spend time away from concentrating on your sales, you can get your mind in a better place!

Tip #2: Look at the Bigger Picture

Getting rejected during a pitch that you put your heart and soul into can be a bit of a downer, but what’s the pain of one rejection compared to many more successes?

If you’ve made it this far in running your business, then there’s no doubt that you’re doing things right and have managed to achieve success through your hard work. If you feel doubt and demotivation creeping in, it’s best to take a step back and see how far you’ve come so you can stoke the fire burning within you!

Tip #3: Let a Coach Help You Get Back on Track

In today’s business landscape, many decision-makers forget to work on one critical factor: themselves.

Business rejections can take a pretty big toll on your mental health and willpower, and it pays to see a coach or consultant who can help you stay focused on the things that matter. For instance, once you start letting Four Tree Coaching’s experts help you out with our business advisory services, you’ll be able to arm yourself with the necessary insight and advice to hit the ground running again!


Although experiencing sales rejection can prove to be a rather demoralizing experience because of how much energy it takes, it’s always a good idea to come prepared with the right post-pitch approach. Through the help of the three key tips mentioned above, you’ll have the advantage you need to thrive and succeed in the face of adversity!

Are you looking for business coaching services in Canada or a team of small business advisors that can help take your performance to the next level? Look no further because we've got you covered. Get in touch with Four Tree Coaching today to learn more about how we can best serve your needs and schedule a consultation!