How to Ensure Better Business Performance in 2021

Author: Four Tree Coaching |

How to Ensure Better Business Performance in 2021

The COVID-19 pandemic damaged businesses all over the world. The sudden drop in economic activity challenged some entrepreneurs to think of creative ways to manage their business, but many were forced to end their business altogether.

Now that the vaccine is gradually being dispersed worldwide, the only thing that entrepreneurs can do is not to lose hope. Months or years from now, the economy will bounce back. By then, your business should also be ready to rise with it.

This 2021, your goal should be to get your business back on track. Although it might be challenging, there are ways to ensure your business is ready for the bright future ahead.

1) Make an Honest Assessment of Your Business Losses

The only way you can make a sound strategic plan is by knowing how much work you need to do. Looking at your numbers may be challenging right now, but it is the only way you can assess how your business is performing.

Compare your business performance in 2020 to previous years, including the profits and losses. If you had to downgrade your business and let go of some branches or employees, include them in the list. The number you end up with will tell you how far you need to recover.

2) Design a New Business Plan

In 2021, you cannot rely on the business plan that worked for you in the past years. You need to make proper adjustments based on the new market conditions. Adapt your business to the new normal and make the necessary changes.

For example, brick and mortar shops should invest in online platforms for selling products and services. Instead of classroom lessons, teachers could create online courses or conduct virtual sessions instead.

Think of how your business will flourish in the new normal. No one knows what could happen to the world once COVID-19 is eliminated or whatever challenges come after it. It is never too late to start developing a contingency plan for similar situations.

3) Seek Funding

One solution to most entrepreneurs’ problems is finding financial help. You may have wonderful ideas, but bringing them to life could be difficult without financial assistance. The government and various financial institutions can offer a helping hand to businesses (particularly SMEs) by providing them with financial aid to recover from the drought. Check if your local government still provides the program or look into banks that could lend you capital to start over.

4) Get Advice from an Expert

The problem itself is already challenging, and having to deal with it all on your own can bring more stress. Relying on yourself may leave you with unforeseen circumstances that are difficult to see with a lone viewpoint.

Asking for someone else’s opinion might help you see your situation in a different light. Talk to an experienced professional from the same industry. They are the best people to help you think of solutions that could work.


Without a challenge, you would not have enough motivation to work smarter. A little shift in perspective can make things better for you. These challenges might not always be easy, but they help you become the best entrepreneur you can be. If some of the internal adjustment tactics do not work for you, remember that seeking external help is another option.

If you need advice from a small business coach in Canada, you are on the right page. Four Tree Coaching is dedicated to helping SMEs and even established companies grow their businesses, particularly sales and marketing. Contact us today at (587) 986-5543 to learn how we can help you.